飛利浦 X 施華洛世奇

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Picture飛利浦與施華洛世奇合作做水晶裝飾的電子產品。以前沒有想過飛利浦會做埋D咁既野。反而我在之後的公司就計劃做過,但搵完人設計卻沒有下文。當然,那時叫我搵也搵唔到 Swarovski 番黎。竹門對竹門,木門對木門嘛!

圖中的歐陸美女就是在分別展示掛在心口的水晶 USB Drive 和掛在耳的水晶耳筒。美不美/吸不吸引(我是說那些 devices)就見仁見智。但一定唔會便宜。飛利浦D野本來已經唔平。現在仲要加上 Swarovski,肯定貴到阿媽都唔認得!(價錢見下表)不過因為 target market 係女人,所以可能仍會賣到D卦?女人錢係易賺D既!

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PicturePrice List in US$:
* SWS2000 ICON Crystal, dome-shaped headphones $79
* SWS4000 SPACE Sealing earbud headphones $99
* SWS6000 MIRAGE Lightweight, earhook headphones $129
* SWS8000 AMAZONE Earbud headphones with neck strap $149
* FM01SW20 HEART WARE 1 GB USB memory device $179
* FM01SW40 HEART BEAT 1 GB USB memory device $179
* FM01SW60 LOCK IN 1 GB USB memory device $179
* FM01SW80 LOCK OUT 1 GB USB memory device $179

Sources:

http://crunchgear.com/2007/06/12/active-crystals-philips-and-swarovski-mashup/
http://www.engadget.com/2007/06/13/philips-active-crystals-range-features-swarovski-who-else/