NIKE FOOTBALL: MY TIME IS NOW

Another good one from Nike.

The viral video has a lot of “tunnels”. Some link to bios of the players shown in slow motions, some link to external sites about the bigger movement to gather footballer to join the TEAM.

It has attracted more than 6 millions views since launched yesterday (May 18). Amazing traffic and eye-balls. Well, I have contributed 3 views since I am eager to search for all those tunnels.

I am engaged. I am impressed.

Nike The Chance

Number One Concern in Blogging Today: Mobile

Original article posted on here.

If you still care about blogging (and I have just shown I do), what would be the number one concern that you should have? The answer is easy: make sure that your blog is mobile optimized.

This should not be any news to anybody anyway. This is one of the main reasons why Microblogging (Twitter and Weibo) and Miniblogging (light-weighted Tumblr) flourished recently in the first place. Traditional blogs are too heavy to be social, mobile and instant enough.

Anyway, my blog traffic has around 35% viewed by mobile devices for the last 30 days, and the trend is increasing rapidly recently. Out of all my Facebook referrals, more than half of them are from m.facebook, indicating that mobile+social is a big thing and if our landing page (the article page on the blog, for this instance) is not mobile optimized, we are doomed.

On the other hand, I got only a few percent of visitors coming from mobile search. And that’s normal, given that my blog is not that location-search relevant unlike retails or tourist attractions.

So, what I have done to make mine mobile? For my Blogger.com site, I have simply use the mobile template that provided by Google. I have tried the Dynamic Views on my iPhone, and found that although it is mobile compatible as the Mosaic screen would adjust the number of columns based on the width of the screen, the loading time is way too long for a normal 3G connection to download and render. For my WordPress site, I have employed a plugin to enable a mobile theme when loaded in a mobile device.

It is not enough just for the platform to be mobile optimized. The content matters too. When it comes down to content, “mobile optimized” means “concise”, “location relevant” and “time critical”. I believe this is where “blogging” is falling apart. Blogging is not 100% mobile if we look at the nature of the meaningful contents. We could optimized for the audience who come to us via mobile, but we can’t entertain the needs of the vast majority on the mobile traffic. If we want a happy ending, we could either limit ourselves to the concise and immediate world, or leave the detail world untapped and use social media as the mobile outpost to guide us towards the real content. With that in mind, all we need is a good landing page that optimized for mobile devices and mobile referral (for example, the article shown directly via Twitter, Flipboard, Facebook and LinkedIn mobile apps).

I am good. I am mobile optimized. At least my mind does. The rest will follow.

第二百七十七天:Missing Out

其實真的不知應從何說起。很多人問我為何不再寫?我說我只是沒時間、沒機會、沒中文輸入法,而不是不想寫或沒話題可寫。說實在,有趣題目多得很,起了稿的也載滿 Evernote。可是真的可以出世的卻沒有幾個。其實時間不可能是個問題。澳洲的時間總「化算」過香港的吧?

直到今天,我終於找到答案。很詭秘。

答案是一個字:「FOMO」。我知這不算一個字。就當是一個潮詞罷。FOMO 全解是:Fear Of Missing Out。That’s It!! 一擊即中!大家總會因為早上忘了帶手機出門而焦慮和懊惱一整天吧?基本上 Facebook (尤其是手機版) 的存在就是去滿足/解決這 FOMO 問題:我們無時無刻都可即時知道朋友、ex-朋友們轉了甚麼髮型、生了B轉了工搬了屋。他們沒有邀請我去那婚宴/派對?不打緊!在 Facebook 上 liked 了他們的照片便不會覺被 missed out。我可以遙距與人搭訕談及明哥出櫃,也因為大家瘋傳那段短片。

我就是因這心態而寫少了。要在熱流的中央打滾,慢慢長寫不是辦法,短 share 快 like 才是上策。後來我發展到連字也不寫了,只是用 Instagram 拍照再經 API 傳到 Facebook Twitter Foursquare 便算與這世界溝通了。反正大家也繼續有「喜歡-ed」我。近日我更進步到只在 Pinterest pined 別人的相當是己出,方便快捷!

問題來了:這些記錄所記下的只有我的足跡和點滴(其實甚至大部分也不是我的!)而沒有我的想法和感受。但往往源於內心世界的私想比外在的事實更值得回味。沒有寫 Blog 便沒有一個私地盤去將這些想法和感受集中起來。故此,過了這段時間,我還是想重新將我的 Blog 作為我的大本營,而將 Facebook Twitter 定位為我的 Outpost。

我仍然不想 miss out,但如今緊張的卻是不要忘掉我的記憶。