Yahoo! New Look on Mobile

Yahoo! CEO Marissa Mayer announced the new Yahoo! welcome page yesterday (this may jump to other page based on your locale setting).

To understand the change this time, let’s look at it from the good old days of the Yahoo! Directory age.

From top left we have the first directory created by Jerry and Dave, and then later on became the most familiar page of my year (I still remember how I tried to submit my little GeoCities page page onto the Yahoo! directory), and then evolved into the maze-like landscape full of landmines (ad banners). It was so unusable, because we simply don’t want to start from what Yahoo! wants to tell us anymore, but rather from what we want to seek from Yahoo!

And that’s when Google came in and crushed Yahoo!.

Yahoo_BeginningYahoo_OldYahoo_BeforeYahoo_Mobile

Imagine all these screens on mobile devices. They are either unreadable or are diverted to an uglier m.yahoo mobile site for some local adaptation, which sometimes is an even worse experience. Or, for the US main site, they simply forward the traffic to the App download page (as shown in the last image above), and that experience is not united and streamlined either.

For this reason, I haven’t come in to Yahoo! page for a long time. Not just because I simply can’t find anything from that massive page anymore, but also because I don’t even start from that directory.  To be honest, Google.com is not my Homepage either, because I simply don’t start from any page any longer. All I do now is start (desktop or mobile/tablet ~ which is more than half of the time) with a search term at the Chrome bar and land on the search results directly, or click on referral links from emails, Facebook links or Tweets.

Yahoo_New

With this angle, I understand the rationale behind the Yahoo! repaint of their Welcome Page. It is not a big upgrade, but it fundamentally changes a few crucial items:

  1. It focuses very much on the newsfeed as the core real estate space and search, prominent search bar at the top . News and Search are the two main reasons that  users visit Yahoo! So now they cut the clutter and make it a bit more obvious to deliver on this objective upfront, and that’s great!
  2. Since Mobile and Tablet access will soon (or has already, at least for me) surpassed desktop access, their Responsive Design rather than a stripped down version of the m.yahoo site is the way to go, and that’s great too.
  3. They allow users to login with their Facebook ID or Yahoo account. Yahoo! is never in the Social space, and it makes sense to “outsource” this effort to the greatest social platform.

I still don’t have a winning verdict on Yahoo! and Mayer, but looking at how they are addressing mobile use  (news can be read on full-featured www.yahoo.com on Smartphone rather than a stripped down m.yahoo version), I am looking forward to seeing the next outcome of this continuous improvement initiative.

The Road Not Taken

Road_Not_Taken

TWO roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

– Robert Frost

Thank You My Friend

This is not a hard story. In fact, this is not even a story.

This is actually a statement to declare that I (we) got a friend. A True Friend.

Don’t get me wrong when you read this (I mean you, yes, you). I am not saying that I have actually been ignoring this point until now. The reason why I only blog about it out loud now purely because my blog-pipeline has been way too long, and is not moving. In order to move this card to the front, I have to deliberately drag you from the “Next” column to the “Writing” column today.

On my draft, I was going to point out all the special things that you accidentally or mysteriously matching me or my wife’s respectively, or all the tricky theories that only you have the wisdom and patient to understand, or even all the secrets that only 3 of us in this world is holding.

But I guess I won’t.

I am simply gonna tell you this: Thank You. Thank you for being the first (and perhaps the only ever) true friend that we have here in this part of the world; someone we can deeply trust without hesitation and exception, someone we can show our relax faces to, and someone who let us to be ourselves honestly and still achieve something great together. Someone who completes our circle. Thank you.