I don’t get it. At the beginning I thought they were saying how fascinating Windows Phone 7 is, up to the point where people would ignore anything else in their normal life to play with it. At the final seconds (when scene that the baby with coffee in the bottle is up), I then realize that they are proposing to change the way how people use mobile (and get back to the real lives). Well. Perhaps there would be a next one coming up soon to explain the rest.